B&M retail stores are in a battle with online retailers. While it offers a lot of conveniences, local businesses still offer customer benefits like unique local inventory and specialized service. Consumers increasingly value the ability to interact with brands across multiple channels, including in-store & various digital channels, presenting a challenge for brick-and-mortar stores to engage and manage customers effectively. We believe that consumers will continue to seek personalized, multi-channel shopping experiences, combining the best of physical and digital retail.

Options for bringing B&M retail online have been mostly limited to website builders, but marketing and sales channels are skyrocketing, making it a full-time job to manage effectively. Current AI solutions focus on larger retail stores with strong customer brand awareness who can invest in omni-channel strategies, but there is a gap in connecting consumers with local retailers.

Autonomous Agents make it possible for B&M retail to offer personalized proactive experiences reaching customers in their digital channel of choice. By integrating AI agents, B&M stores can create a hybrid shopping experience to compete against growing e-commerce threats, combining personalized service with unique, local inventory.